Health Insurance Store passionately serves independent agents

Wes Fischer

Founder and Managing Partner

With more than three decades of experience in the health insurance industry, Wes Fischer is one of Florida’s leading experts in the industry. As Founder and Managing Partner of Health Insurance Store, Wes Fischer oversees the daily operations of the company.

Prior to founding Health Insurance Store, Wes worked for Price Waterhouse and Ernst & Whinney as an auditor and consultant for health care providers. He was Florida Hospital Association’s VP of Shared Services specializing in self-funded and employee benefit plans for health care providers. Wes founded Health Insurance Store in 1992 and in 2020 the agency partnered with the Integrity Marketing Group. Wes is a passionate visionary in helping agents and agencies in implementing innovative approaches in serving their clients.


Wes graduated with a Bachelor’s Degree in finance from Florida International University and earned an MBA from the University of Pittsburgh. Wes lives in St. Cloud, Florida with his wife, Vicki. His daughter, Cassandra Fischer, oversees all marketing efforts of the agency.

Cassandra Fischer 

VP Marketing & Business Development

Cassandra joined the agency full-time in 2014 and has fifteen years of experience in business, management, sales, and marketing. Cassandra oversees all aspects of marketing for each brand under the company, marketing reimbursement programs, and sales support for agents. Her willingness to thrive in this industry drives her to share her knowledge and provide agents with the powerful tools they need to succeed. Cassandra specializes in strategic marketing and business development in the Medicare and Individual market. She helps independent agents develop marketing strategies and build their personal brand in the community to be successful in all markets.

Cassandra Fischer became a licensed agent in 2008. She has a Bachelors Degree in Business Management from Rollins College in Winter Park.

Jeannette Tavarez

VP of Finance and Operations

Jeannette joined the company in 2014 and brought twelve years of business management experience to the agency. Jeannette has in-depth knowledge of the company and currently oversees finance, commissions, accounting, IT, our CRM, and MA enrollment platforms. She works closely with our general agency brokers to develop their agency and ensure their success. 

Dee Cintron 

Compliance Officer

Dee joined Health Insurance Store customer service in 2002. She has almost 25 years of business management experience. Dee has had many roles in the organization throughout the years which allow her to have a greater understanding of the inter-workings of the agency. Her experience is in sales, commissions, certifications, compliance, security, contracting, enrollment, and training. Dee works to ensure our agents stay up-to-date with the changing compliance requirements, She facilitates additional training when needed and assists agents with compliance investigations.

Dee has been a licensed agent since 2007.



Carla Aragon

Enrollment/Customer Experience Manager

Carla joined The Health Insurance Store Team in 2012. She has twenty years of experience in business management, payroll, accounting, and taxes. Carla oversees the company's enrollment department to ensure agents have their applications process in a prompt manner and submitted compliantly.